Unfazed by change and eager to explore new paths, Beyoncé has consistently demonstrated that Black women deserve to occupy space boldly, regardless of the stage. While quietly revealing a forthcoming country music project, she simultaneously unveiled, with finesse, the debut of her haircare brand, CÉCRED (pronounced “sacred”).
Indeed, Beyoncé is far from new to the world of hair care. She was raised with this craft, as her mother Tina Knowles operated a thriving beauty salon in Houston, Texas, for many years.
“I spent my childhood sweeping hair in my mother’s shop, and a great part of my identity stems from that place,” she shares on the brand’s site. “My enduring goal has been to formulate these haircare products and translate my mother’s wisdom into reality.”
Despite the buzz surrounding the release, critics question whether the line genuinely serves Black hair, given that the public mostly associates Beyoncé with her famous blonde extensions and seldom sees her natural tresses.
“I wish we wouldn’t rush to buy products from a celebrity with no trained background in hair care, even as we’re reluctant to invest in guidance from licensed professionals. Still, that may be wishful thinking,” commented a user on X after the announcement.
“Has anyone with 4C or similarly tight, coarse textures tried Beyoncé’s line? I can’t accept that someone who rarely reveals their natural hair possesses the know-how for effective hair care,” another user noted.
Speaking with Essence, Beyoncé emphasized the role of science and research in shaping CÉCRED, explaining, “First, I sought out a team with substantial expertise who also aligned with my values. … We pushed beyond standard practice to base decisions on outcomes and premier science. By leveraging proven ingredients and developing our own patent-pending technology, we’ve built a line that performs across hair types.”
Still, the brand’s promotional clips have drawn backlash for foregrounding individuals with diverse textures praising the product’s effects, fueling claims that it positions itself as an all-encompassing haircare solution.
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While inclusivity is important to showcase, Beyoncé’s core audience—primarily Black women who have followed her since Destiny’s Child days—finds themselves wary and somehow distanced by the messaging.
“Is this product meant for Black hair, or what?” a fan queried on X.
“It’s Black History Month, yet they choose a non-Black influencer to front a haircare line. Did no one on the team think about postponing the post to March and featuring a Black woman instead?” another user asked.
The truth is that Black hair often demands distinct formulations and ingredients compared to mainstream products. In a marketplace saturated with “one-size-fits-all” options, Black shoppers frequently search for products that truly suit their textures. While supporting Black artists and brands is valuable, it remains essential to research and avoid buying blindly, regardless of the name behind the brand.
Therefore, let’s closely examine several of CÉCRED’s most anticipated products and their ingredients to assess their compatibility with Black hair needs.
Fermented Rice and Rose Protein Ritual
Danielle Brooks
I am a staff writer at New York Beacon, where I focus on culture, entrepreneurship, and the emerging voices redefining Black America. My work highlights innovators, artists, and founders whose stories often unfold beyond mainstream headlines but shape communities in meaningful ways. Through precise reporting and thoughtful storytelling, I aim to document progress, challenge narratives, and contribute to a stronger Black press tradition.