Melania Trump is spreading holiday cheer once again. Yet many people may hesitate before placing her newest ornament on their tree because of the price tag.
The first lady has unveiled another line of patriotic ornaments on her website.
Each piece bears her signature and a price that has some shoppers wondering when Christmas décor stopped being an everyday item and became a luxury purchase.
Her latest offering is a limited-edition brass and enamel ornament named “The Starlight Star,” priced at $90.
The ornament measures about 3.7 by 4 inches and is reportedly crafted in the United States. Buyers can also obtain a corresponding digital collectible.
Nevertheless, the steep price has some Americans feeling far from festive.
A number of Daily Mail readers did not waste time questioning the first lady’s holiday venture.
“Let them eat cake seems to be her motto,” one commenter wrote. Another challenged the markup, arguing, “The production cost is under $5; a fool will buy this.”
“All the broke MAGA supporters will be displaying them in their trailers,” another commenter quipped.
A different commenter also mocked Donald Trump’s controversial White House construction plans, joking, “Instead of a ballroom, why not build a distribution center for Trump-branded products?”
The website also noted that Facebook users were just as unimpressed.
“Pretty, but I can’t afford that!” one person complained. Another summed it up succinctly: “$90? I’ll pass.”
The response isn’t new.
Melania has been selling $90 Christmas ornaments since at least 2024. That year, she promoted her “Merry Christmas, AMERICA!” collection on “Fox & Friends.”
The collection included patriotic designs, digital collectibles and a $90 USA Star ornament. Customers also faced $10 shipping charges and long delivery estimates. All sales were final.
Unlike the annual Official White House Christmas Ornaments, Melania’s merchandise operates as a separate commercial venture.
The White House Historical Association began selling official commemorative ornaments in 1981. The nonprofit was founded in 1961 with the support of Jacqueline Kennedy. Proceeds support its educational and preservation initiatives.
Those ornaments typically cost around $25. Melania’s version sells for more than triple that amount.
Melania has previously linked her merchandise ventures to Fostering the Future, an initiative that supports educational opportunities for young people aging out of foster care.
Yet questions about financial transparency emerged in 2024, according to The New Republic. Melania promoted MelaniaTrump.com and USMemorabilia.com while discussing her support for foster children.
Critics found little information on charitable distributions on those sites. The portion of ornament revenue directed to charitable programs was not publicly disclosed.
That raised questions about where customers’ money ultimately goes. While a lack of public financial details does not prove wrongdoing, it does raise eyebrows.
Ornaments aren’t Melania’s only product line. Her ventures have encompassed digital photo keepsakes, jewelry and necklaces that cost hundreds of dollars.
And then there is her famously intricate relationship with Christmas itself.
During Donald Trump’s first term, Melania’s 2018 display featuring 40 blood-red trees became a viral sensation. Critics compared the look to a scene from a horror film, though her office insisted the color stood for bravery and valor.
Things grew more awkward in 2020 when former adviser Stephanie Winston Wolkoff released a secretly recorded 2018 conversation.
“Who cares about Christmas stuff and decorations?” Melania reportedly complained while discussing her White House duties.
Her 2025 decorations took a warmer approach, including 51 trees, 75 wreaths and more than 10,000 blue butterflies.
Now, as another holiday season approaches, Melania appears comfortable embracing Christmas once again.
It seems the festive spirit comes a little more readily when it comes with a $90 price tag that, at least in part, benefits the Trump family’s finances.
Melania Trump is selling a $90 USA Christmas ornament on her website.
It’s 4 inches by 4 inches and is signed by Melania.
It’s made of brass. https://t.co/Z6wpoKMpPn
— Ben Goggin (@BenjaminGoggin) September 18, 2024
