That’s pure ATL energy!
It’s a familiar jab to hear that Atlanta isn’t a “real” city while it simultaneously sits at the center of culture-shaping influence, which helps explain why this year’s star-studded 404 Day celebration became a moment that moved the culture forward.
On April 4, the event—named for the city’s most iconic area code—drew crowds in the thousands from locals and visitors alike, offering an expansive lineup of parties, concerts, festivals, community happenings, and more.
One of the most talked-about moments was the 404 Taste The Block food festival, a collaboration between Big Boi and Impossible Foods, staged at Smorgasburg Atlanta—described on its official site as a “dynamic outdoor food market showcasing local vendors, creative eats, and community-driven events.”
Crammed with authentic Atlanta flavor, the event drew thousands for a day of style, taste, and fun, all while paying tribute to the southern city the OutKast legend calls home.
“404 Taste The Block” featured a live set from the ATL native himself, plus a barber-shop experience, a drumline performance from Braves Heavy Hitters alumni, live DJ sets, on-site airbrushing on hats and totes, festival-style photo ops, and Pop-a-Shot hoop challenges.
Festivalgoers also got to sample Impossible Foods’ plant-based proteins, with Big Boi’s exclusive Double Smash Burger collab proving to be a standout at the city-wide celebration.
“The only burger I can really have is Impossible,” he said about the collaboration in an interview with CBS News. “So why not?”
“I just want to see [fans attending the food fest] close their eyes, lean their head back and say, ‘That’s it,’” he continued. “It’s always about personal freedom, but at the same time, health is wealth.”
Did you spend time outside for 404 Day? If yes, what moment stood out most to you?
If not, will you be joining the festivities next year? Share your thoughts below and enjoy our gallery of dazzling moments, stunning looks, and the jazzy vibes that defined 404 Day on itsown terms.
